Cricket equipment sales market

The market is estimated to be close to Rs. 500 cr and is extremely unorganized and is dominated by cottage industries based in Meerut and Jallandhar. Besides catering to the domestic market – the largest consumer of cricketing goods – nearly 90% of all the bats and cricketing accessories sold around the world by any of the leading global brands – such as Slazenger, Kookaburra and Woodword – are manufactured right here in India.

A bat has to be made from willow that grows in England and expert bat-makers commonly known as pod-shavers were a tribe that existed only in the Old Blighty. Over 90% of the world’s English willows or roughly four lakh pieces of the holy timber still come from JS Wright&Sons’ farm in Essex.